Evaluation

Now that i have completed my album cover, poster and music video I decided to get feedback by creating a questionnaire to give to 30 members of my targeted audience, these were all girls aged between 12 and 18.


This is a sample of the questionnaire I gave out to the targeted audience. I asked them to circle numbers between 1 and 10 with 10 being the best and 1 being the worse.

Do you think that the setting/costumes/actors fit into this genre? (Please Circle)

Yes / No

Would you watch the music video if you saw it on TV?

Yes / No

Do you think that the video setting is believable and relevant to the song?

Yes / No                            

On a scale of 1-10 how much could you relate to the story line?

1 2 3 4 5 6 7 8 9 10

Did you think that the storyline went well with the song?

Yes/No

Did you think that the video had a wide range of camera angles and shots

Yes/ No

Do you think that the shots were synced with the music video? (e.g. lip syncing and cutting of the shots etc)

Yes / No

On a scale of 1 – 10 How much does my music video follow typical conventions of other music videos of a similar genre such as Miley Cyrus’ and Taylor swifts?

1 2 3 4 5 6 7 8 9 10

On a scale of 1 – 10 did you see Emily as a typical artist of pop music

1 2 3 4 5 6 7 8 9 10 


These are the results from my questionnaires

Evaluation

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Evaluation

Construction - Main Task

Now that I have created a storyboard and a time plan and also sorted out actors and props that i will be needing, I can now start constructing my music video.


To film my music video I used a Sony HD camera. By using a HD camera I was able to get my music video in to good quality. I used this camera when filming in front of the green screen and also outside in other locations. I made sure i used the same camera through-out to keep the same video quality. 

Filming with Green Screen

To edit my video I used Adobe Premier. I was not to familiar with this software so found it hard to edit the first bits of my video however after a while I found it easier to use the software and was able to use the cut tool, add transitions between clips and was also able to change the green screen colour to edit my music video.
I found that when it came to putting all the footage together on to adobe premier I had a lot of unwanted filming. this was due forgetting to press the record button off after filming a shot and having a lot of out takes this took me a while to go through everything and cut unwanted bits out. After this I was able to piece each section together. I found it easy to lip sync the artist and the song as I had got my actor to sing along with the actual music when I was filming. This made it easier to piece together each shot.

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This is my final music video

Pleminiary Task - Construction

After I had completed the planning for both my poster and cd cover I then started to create them. I used Adobe Photoshop to create my poster and CD cover as I used this last year for my media production I was familiar with the software and was able to use it to create professional looking productions.
 I am still keeping with my original ideas from my plan as I the features I am using are typical conventions of many other CD covers from the same genre. It also keeps with my audience research after asking what they like to find on a CD cover and what would attract them to buy it.


Construction of CD cover 
Before starting to put everything together I had to take and choose images that I wanted to use. I took several pictures of wooded areas that i planned to use as the background image of the CD cover.

 I decided to choose the first picture because I wanted it to look like an enchanted forest with the artist looking all dressed up. This was a way of attracting the right audience of teenage girls. I also thought it gave the right image that suited the genre of music as I wanted the background to look soft and suited to the type of pop music that would be on this album.
I also had to choose a photo of my artist. I took several of Emily wearing a long pink dress.

I chose to use the first picture of these 3 as it has the best angle shot to use and also the best lighting of all three pictures. this is important as I want the audience to be able to see the picture of the artist clearly as the main focus of most album covers is the picture of the artist I found this an important factor when choosing which photo to use

This is my final CD cover. I have made few adjustments to my original plan. I used a black outline for the title text as without it it was blending in to much with the background and pink swirls. By using a black outline the text stood out more and it was easier for the artist to read. 

I also changed the original colour of the back cover. Originally i was going to use a lilac block coloured background however when I did his I found that the back cover did not really look right against the front cover and looked as though they were from different albums so I changed the colour to a light yellow/cream colour which matched the forest colours used on the front; I then used a flower brush along the side to match the pinks also used on the front cover. 

Front Cover

Back Cover

Construction of Poster

To construct my poster again I used Adobe Photoshop as I am already familiar with it and I am able to use it to create professional looking productions. 

I kept to my original plan as this involved using typical conventions of many other promotional posters.

Again like when creating my CD cover I used layers and brushes as well as editing text to create my poster.